The reason why business cards have survived the new age “Go Paperless” movement is the human factor involved. This millennial marketing tool is not likely to be sucked into the turbine of digital grinding for as long as people believe in importance of handshakes in business meets. Beyond this, there are some clear-cut reasons why business cards still matter in today’s time and how they continue to provide business a forward propulsion, notwithstanding the other marketing strategies and methods in play. Have newsletters and call to action emails, if you must, but do not bid adios to this oldest friend of businesses. Here are some points underscoring the argument.
All of Our Memory Pretty Much Sucks
Admit it or not but it’s true that our memory goes off to sleep almost the next minute something is over. How many times have you struggled to remember the name of the PR person or a business representative you had coffee with some month’s back. If he hadn’t slipped in a business card during the conversation, then your chance of making a contact is blown off with the fizzy memory. Don’t feel lobotomized. It’s normal. Studies say that our brain forgets names sooner than phone numbers in some cases.
A Business Card is the Hall Pass to Newer Pavilions
What good can come out of holding on to a business card that you were given in a business meet? Well, let’s see, the outcomes seem pretty swell. A business card can lead to a new job, a new partnership, a referral, and much more. A contact may seem not-so-vital at the moment, but the hint of an opportunity in the future can get you turning stones to find a mode of contact. So, a lot of good things can come out of sharing and exchanging business cards.
Tangible and Veritable Information
Your business card is an extension of your company, a tangible reminder of your first impression. It carries information in a palpable form and the information comes straight from the company, not through some third party mediums or unauthenticated source. So, whatever information is featured in the card is likely to remain valid for a very long time. So, you can both be contacted and you can make contacts at a much later time with the use of business cards.
A Connection on a Personal Level
You cannot undermine the importance of the human factor of a business equation. The existence of video conferencing and voice calling stands solely on the importance of connecting with people and entities on a personal level. A business card is a reminder of the truth that even when everything else has been computerized, there are still some things that continue the legacy of old school. Just as comforting and reassuring handshakes are, business cards are still the best way to introduce yourself in a memorable manner.
So next time you are at an appointment, do carry a good business card and a firm handshake with you.
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