A business card is not an office door plaque on paper. It is the ticket to good business. It is a valuable medium of sharing contact data with a potential business partner that does more than wearing just the names and numbers. Even a slip or a text message can do that. All the furor about quality business card content is pivoted on that consensus. There are three things in a business card that are of pivotal importance. It should make a lasting impression at the first, momentary glance. Second, it should be graphically powerful to register itself in the minds of the recipients. And third, it should deliver the message in a meaningful way. The discussion that follows will make sense to what’s been just said.
The Business Logo and a Tagline
The texts acquire the place second to the graphics. So, start by thinking about the placement of your company logo, and don’t miss the tagline right below. Crunch it up in a space-saving typeface to avoid taking too much space. But don’t make them too small to be invisible to those having lesser than 20-20 eyesight.
A Functional Job Title with the Name
Putting your name first is obvious, but only a few people know that you can use a moniker you go by, instead of your full name. Be sure to introduce yourself by the name that’s there on the card when you first shake hands. Selecting a job title is puzzling if you wear many hats. Avoid fancy, and unhelpful titles. Instead, pick one that gives the readers something about what you actually do.
This is why your business has a visiting card in the first place. So, go direct here. Your phone number and email should appear one after the other. Do not try to fit in too many numbers and primary and alternate email addresses. Put in the lines in which you are mostly available.
Your Website Address
There is a good chance that they go through your site before contacting you through phone or email. Create a welcome page with a short recording or a fun video to greet the people. So, hopefully when they get around to typing your website on the browser, they are welcomed with a message that creates an instantaneous contact.
Social Media Handles
It’s great to pour over your creativity when creating handles on social media pages, but not when you are a business person and you’d like people to know you by one name. Let your card feature that one name, and the icons of the social networks you are present in.
Manage the White Space
Your card can’t have too much or too little of white space in your card. Overstuffing is nauseous, but people are equally dismissive to sterile cards. Go minimal on the design, and all the same, be sure to have exactly as much black space needed to make it look breathable.
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