Clean, Enhance & Dedupe your databases.

100% customized data cleaning program that run on-premise and not on someone's servers.

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According to Fortune magazine's 2019 article, B2B data decays at a rate of 70% per year. Have we been sending wrong messages to wrong contacts in 7 out of 10 cases? Probably, yes!

We safely assume that you you have read enough about bad data and know the advantages of a clean record set and have calculated its ROI for your organization. From our experience, you could be having 4 reasons that could be holding you back in finding the right partner or selection of tool  to clean your data:
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1. "We will not upload the data on any cloud-based service or any 3rd party server". Yes, we understand it. It is the #1 factor that stops CMOs and IT departments mid-way. The data which you want to clean is of high value and your organization has spent years in getting it together.  There is no way your compliance team is going to allow it to be uploaded to a cloud or a 3rd party server. Well, our data hygiene program runs on your server or desktops behind your firewall.  
2. "Our data is just too messy for an out-of-box system". Our data hygiene system for you will not be an out-of-box system. It will be a custom created program only for your organization. Handling messy data and cleaning it is the first step of the program. 
3. "Our data cleaning and de-deuplication rules are very complex". We will take the challenge. Having worked on some extremely complex algorithms for very large organizations, we are confident of our capabilities.  
4. "There is no way we can let you see our data". We clearly understand it. The customized data hygiene program not only runs in your environment, it is executed by you and not by us. Moreover, the computer on which the hygiene program runs can be made configured to ensure that no data is leaving the system. 

These are the general features of the data hygiene program that can be built for your organization: 

Data Extraction & Preparation

Standard Systems

Import data from Salesforce, Microsoft Dynamics, Zoho, Hubspot and other applications.

Legacy Systems

Extract data from your organization's legacy system or a vendor's proprietary one.

Documents & Images

Text extraction from PDF files, scanned documents, business cards and images.

Custom Parsers

Data extraction from report printouts, unstuctured data sources and OCR outputs.

Data Scrubbing and Standardization

Basic Cleanup

Sanitize data by removing noise and control characters, repair text and date fields.

Format Checks

Custom routines to check the formats of phones numbers and postal codes of countries.

Repair Addresses

Correct hundreds of typo errors in Email data. Standardize physical addresses.

Data Consistency

Classify fields into defined categories. Rework fields for consistency.

Data Enhancement

Email Checks

Categorise email addresses into Good, Bad and Doubtful based on SMTP server checks.

LinkedIn Addresses

Manually find and add LinkedIn, Twitter and social media handles to contact records.

External Databases

Search external databases for matches and import the selected record sets. 

Internal Systems

Create custom fields by joining data within CRM, ERP and productivity systems.

Record Linkage, Data Deduplication and Merging

Deduplication

Identify duplicate records within database based on any complex criteria.

Multiple Databases

Find duplicates between 2 or more databases based on any custom rule.

Entity Resolution

Based on probabilistic weights and fuzzy logic, but using your process and rules.

Record Merging

Merge or purge based on your rules. Full flexibility. Good practices will be suggested.

FAQ :: Data Hygiene

Is this a service or a product? 
Our final deliverable is a product - a customized program that performs all data hygiene operations as per your requirements. The program will run on your server or client computer behind your firewall.  

What information is needed by you to proceed?
Our consultants will discuss with you to precisely document on what is required by your organization. Expect several emails and calls during this phase. Once there is clarity on the requirements, we will start work. The entire process is Q&A based and there are no forms to fill. 

What if we need the logic to be changed after we start using? 
It is a program customized for your organization. The logic will be documented and shared with you. If a change is required, we study it and agree on the effort involved and prepare a revised program.

How is the user interface of the data hygiene program? 
The program runs on command line of your server or local machine. It takes CSV files as inputs and does the rest based on the agreed logic. There is minimum interaction with the program.

How do you charge?
Based on features needed and the complexity of the program. You will be able to execute the program any number of times and for any volume of data. There is a one time payment. As we keep updating our algorithms, there is an annual maintenance for this customized product. Under maintenance program, you are entitled for all updates and upgrades of the program.  

If we permit, then can you process our data and give us the final result?
Yes, we can. We do this for half of the customers who use our data hygiene product. We will sign a mutually agreeable non disclosure agreement with you and share the measures we take so that your data is secure with us. 

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