Contactous is frequently used for Deduplication. Here we explain the type of data that can be addressed by the application.
First, let's define Deduplication. It is the process of duplicate detection of contact records followed by another process which for each entity (person, company) in the database either merges the identifed duplicate records into one combined record, or remove some records from the database until it only contains a single record for each entity.
Contactous has options to run customizable pre-processes on the data, before deduplication. Examples of these pre-processes include removal of unwanted characters and words, expansion of abbreviations and correction of misspellings, segmenting attributes into consistent output attributes and more. Advance pre-processes include categorizing email addresses as Good/Bad/Doubtful or validating a data point with an external dataset.
Merging requires identification of a master record. The data from all other duplicate records merges into the master. The merging process can be manual or can be triggered to be executed by the system automatically.
Deduplication |
Description |
Default |
These functions are present in every Contactous instance by default - 1) Exact matching by Email, Names and Mobile numbers and 2) Smart matching of mobile numbers.
The master record in the default function is the last created record within that set of duplicates. |
Customized |
The deduplication function can be customized to fit into an enterprise's requirements. The customization is done by Contactous or its partners. The deduplication process can be as complex as needed by the user.
The master record can be selected by rules defined by users. For example, the master record can be selected based on its timestamp, source or some complex criteria based on its values.
|